Share the Road messages can be adapted for all transport modes.

So, when the rookie bus driver turns up for his course, he gets a Share the Road pack which includes advice on not just “look out for cyclists” but “give respect to get respect”.

Offering even-handed advice plays an increasing part of police enforcement campaigns.

Share the Road offers a great opportunity to teach courtesy and respect to young riders, too, and can be embedded in cycle training schemes for adults and children alike.